Did you ever have that idea that was so outstanding you were bursting with energy to let the world know all about? You were so confident that this was life-changing, it’s even unbelievable that no one else has even thought of this?
However, did you also know that your personality, or for that matter the members of your “Idea Team” were less than aggressive executioners (odd phrase) and risk-takers, meaning that the idea will never get off the runway, let alone the blueprint phase of putting it down in writing?
I live among individuals that are creative and ambitious, but not necessarily risk-takers. The ideas are often flowing at a rate that will make your head-spin, but a week later none of us can remember what that world changing concept was the previous week. Even worse, the ideas that needed “effort” beyond a concept, are left to die unceremoniously because someone needed to do “something” beyond ideation.
What makes a person pursue their idea, concept, or thoughts? I’m guessing it’s Passion…yes, you’re the one willing to go above-and-beyond the thought process to see your idea come to life. Does this mean sacrifice and heavens no, failure? Sure, that is what passion means…you’re willing to embody failure and feel the pain of embarrassment, if your cherished idea is not accepted with open arms by the unwashed of your audience. Do you give-up, no new iterations of the idea…back to brainstorming? – I’ve seen this too often to count.
But let’s say it is embraced, now what? I have witnessed colleagues that say “Excellent, let’s hire people to deliver this idea”without taking ownership in the growth and maturation of the concept. This is when the critical nature of “Passion” is called upon and all to often left to flounder. My colleagues had a great idea, but did not have the vision to develop the full roadmap that would bring it to fruition. The phrase “Passion” resonates once again in this scenario, while it may be easy to think of a concept, it’s much harder to foster its growth into a tangible deliverable.
This is where I will end for this post. I honestly believe people have great ideas, but too often lack the motivation to bring them to life. I think if you truly possess the passion to see you concept come to life, you need to ignore the inherent roadblocks (time, money, resources) the best you can, or forever regret what could have been.
As a side note, there are individuals/organizations willing to listen to fully vetted ideas, that may fund your pursuit if they feel you are passionate and have done the due-diligence. I would highly suggest the following sources to mature your idea, while fleshing out objections:
- https://hbr.org/2018/09/why-design-thinking-works
- https://www.ideou.com/blogs/inspiration/what-is-design-thinking
- https://www.ngdata.com/how-to-create-a-customer-journey-map/
- https://www.appcues.com/blog/user-journey-map
- https://www.simplilearn.com/introduction-to-business-case-tutorial
- https://www.tutorialspoint.com/business_writing_skills/business_case_writing.htm
I will dive deeper into Design Thinking and Customer Journey Mapping in future blogs (that’s what I do for a living).
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