Lemonade from Lemons…

Today I was the recipient of news that my favorite local news publisher, was ceasing operations going forward. Yes, print journalism is not viable in any fashion going forward, but others have found ways to go behind a successful paywall, or leverage advertising and diversity in their content to attract a wider audience. While I enjoyed the weekly print copy in my mail, I could see items relevant to my town or school district, it was often loaded with print advertisements to make it capable of being delivered weekly. The ads would be for merchants inside and out of my neighborhood, I would quickly peruse the 15 or 20 pages to see if there was a picture or article of interest and would often find minimal content that pulled me in, thus tossing the periodical into recycling. Back in the day, there may be an editorial written by a historian of the area…but that has long passed. Now we will find a political, sponsored or vanilla piece that has as much interest as the Reddit post that I just scrolled past. But you know what will be missed by the “Print” version of these outlets…the picture in its glorious black and white, color on inky paper. I had dozens of clipped pictures / articles that I would send to relatives about the exploits of my offspring.

Ironically, I have received over the last few years a physically mailed note from my parents about an article they saw in their local newspaper related to something that may have been going on in my neighborhood. I often was torn between saving the mailing and / or wondering why I received this from them nearly seven days after I read about it online. So with a guilty complex, I would save it for a few days and then ultimately toss in that weeks recycling. Bottom line, nostalgia is only worth as much as the person receiving the material and what they envision doin with the content. That being said, I want to propose the following to the local media providers / outlets. You need to fully understand the following before transformation:

Audience: Do you know who they are (you have subscription lists, social media follows, unsolicited comments and other interactions)

Contributors: Most engaged individuals (participants, audience, family members) are posting content about the event with disregard – They have become your reporters

Analytics: Do you know what articles have had the highest page views, clickthroughs and retention based on exposure

Demographics: Do you know who prefers online versus print, you know the segmentation of your audience (ex. age, sex, location, socio-economic…etc.)

Content Preference: Who prefers Sports, Cultural, Ethnic, Religious, Philanthropic content as this can be derived from various content streams that receive the most interaction and engagement

Delivery Preference: Where did you have your highest interaction – online, published or direct via social interaction.

Contributors: Who is most likely to contribute to the content – Family members, Students, Faculty or professionally hired resources

The Next Step…

If you fully understand the above observations and the desire for the general public to receive their news in a timely manner, but with personalization, I think you know the direction I’m going. Engage, Interact, Promote Participation and you create a “crowd sourced” media aggregator and the heavy lifting of content is taken care of by your advocates, while the detailed dissemination is provided by the professionals. Revenue is derived by personalization and retained audience.

Blueprint to Follow…

Collaboration Tools in The Spotlight…

Now that most of us have been asked / forced to work from home, collaboration tools are getting a lot of use and hopefully your organization was ahead of the move and not scrambling to deploy and adopt during a crisis.

Over the years that I’ve spent in consulting, I’ve been exposed to numerous tools, some good, some bad, but they all seemed to meet the immediate need at the moment. I witnessed the progression from messaging to full fledge collaboration (sharing, editing of files live) and with each iteration there were always hurdles and learning curves that needed to be overcome. Messaging always seemed to be fairly straightforward…type a comment or response, click send and repeat.

Then came the Calendar and Scheduling functions…a bit trickier as you need to filter between public and private entries, have access to others calendars and even the more complex ability to schedule conference rooms. However, if this capability is functioning as expected it becomes very efficient in scheduling meetings / calls and ensuring that participants are available and not double-booked. I found folks that would “block” certain hours out during the day so they weren’t swamped with back-to-back meetings, or requested for attendance during their lunch hour. This practice is highly effective when working in a global culture and when individuals forget about timezones.

Then came the more exotic and truly collaborative functionality of live / in-line editing of files (documents, spreadsheets, project plans…etc.). This often requires a lot of education and more important governance around who, what and when documents should be manipulated. There have been too many times when someone forgets they are actively updating, or worse, deleting a document. When you are working as a team on a file, you have to remember that someone else can be in that file at the same time. I’ve found that the old SharePoint method of checking-out and checking-in documents was a bit safer. However, new tools will show you when a person is in the document and what they may be updating at the moment. This often works well when your network, WiFi and connectivity are top-notch.

Here are some Pros and Cons of collaboration tools: (per my colleagues)

  • Pro:
  • Higher productivity in a team environment
  • Accountability across the team versus individual
  • Greater visibility within the team to workload and availability
  • Intuitive collaboration – Sharing of ideas with immediate feedback
  • Standardization of applications
  • Fairly easy deployment of tool(s)
  • Con:
  • Managing individual calendar more difficult (being invited to everything)
  • Collaboration governance not adhered to – Too much access is granted to files (files deleted, modified or moved)
  • Tool adoption is more complicated when someone has used another tool they are more comfortable with – Bring Your own Tool (BYOT)
  • Fear of Big Brother – Opening my calendar, or current status allows management to see what I’m doing every minute of the day

Finally, while there are numerous offerings out there with a lot of options for small to large corporations and even families or groups, you should spend some time defining your problem statement – what is it that you want to address and make more efficient. Perhaps starting small and then rolling-in more complexity will make your team adopt the tool more effectively. Either way, this is the ideal time to do your research and see how a collaboration application can help keep your team’s communication optimal.

In no particular order, here are some tools that I’ve used and / or deployed:

Communication –

General Collaboration –

In future posts I will explore the content management systems (on-premise / cloud), repositories and digital asset management systems that have linkage to the products listed above that I’ve been exposed to.

Keep Your Assets Fresh…

No, I’m not talking about daily hygiene, however there are some that should heed this recommendation. You know who you are.

What I am hoping to explain is that during a mandated “Stay at Home Advisory” via our local, state or federal government, there will never been a better time to retool, or at a bare minimum keep yourself fresh with the latest technology and professional offerings being provided (often at zero “temporary” membership fees) by many vendors. Companies are providing professional skills training and also high tech, pre-certification courses to the population in response to our current situation and we need to accept their offerings as required.

Some of the current offerings can be found at: (many more are available)

I would hope that after this period, you don’t look back and wish you spent a few hours a week, developing a new skill or polishing a skill that you may use daily, but haven’t explored the outer reaches of. There was a lot of buzz prior to the start of the year (2020) around, Artificial Intelligence, Robotic Process Automation, Cloud Computing, Predictive Analytics and numerous other cutting-edge technologies. Now that the world is taking a short pause, there is no better time to get a jumpstart on some of these concepts. Once we re-emerge from scenarios taken out of our control, why not be ahead of the competition and ready to lead the resurgence that most of us are anticipating going into 2021.

In just a matter of weeks, we will be back to long work weeks, short weekends and the limited bandwidth that never allows us to fill in the gaps within our skill set repertoire arsenal. Motivation may be waning at this point, but it’s your decision to execute or look for another excuse.

Why WiFi is so Frustrating…

Something to consider as we increase our Alexa, Google, Siri, Bixby and other digital assistants at home – Especially my parents with their new Hotwire setup.

As my family knows, I have a ton of devices (about 50) on my home’s wifi and I was trying to figure out the best way to allocate the speed and coverage within my house. I decided to experiment with assigning the devices best suited for 2.4GHz to that SSID and the others to the 5GHz band. I noticed that all of my Wyze cameras, Ring doorbell, Nest smoke detectors, Printers, Vector robot and wifi outlets could only use 2.4GHz…so that was easy, I just gave that band a new SSID and password and forced them all to log into that address. The others, like laptops, desktops, Xbox, Phones, Google Chromecast, were better suited for faster speeds on 5GHz, so I left them as-is and they seem to be a lot happier with the extra bandwidth. What I don’t know yet is the Alexa / Google devices seem to prefer 5GHz, but not sure why they would need the faster speeds (expect for Amazon FireTV since it’s pushing my TV content), so I may force them to 2.4GHz also at some point.

Items to keep in mind:
2.4GHz is slower but has a longer range
5GHz is faster but has a shorter range
Your router must support sending out two bands (2.4GHz / 5GHz) simultaneously

Bottomline for me was that I appeared to be overfeeding some devices with 5GHz, when they didn’t really need it and underfeeding the guys with 2.4GHz who could use the faster speeds.

Oh yeah, you may say “But Mike, what about all the Sonos speakers?” – They actually create their own network and the “hub” is wired to the router. This is also true with the Phillips Hue lights – Hub is wired and they are on their own network.

Good luck getting you wifi under control and please seek guidance from the numerous sites out there providing support: